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Archive for the 'marketing' Category

The battle for product placement

Posted on September 3rd, 2009 · Posted in ideas, marketing, media rights

Product placement is a commonly used tool for U.S. motion pictures, less for Italian ones. Maybe this is because the Italian law forbade product placement until 2004. Even now, when.. read more

A new vision is born: meet the new Digital Music Experience

Posted on September 25th, 2008 · Posted in ideas, Information Technology, internet, marketing

 Photo credit: Petr Urbancik In one of the most compelling and intriguing articles ever appeared on a blog, Ian Rogers, a well regarded Yahoo! executive, urges the music industry to.. read more

Barbie vs. Bratz ..1-0!

Posted on July 19th, 2008 · Posted in copyright, marketing

On 17th July a jury verdict of the District Court of Riverside – California has been released: Mr. Carter Bryant – the designer of Bratz dolls – created them when.. read more

Music = Copyright – DRM

Posted on July 11th, 2008 · Posted in copyright, ideas, internet, marketing

Photo credit: Travelin Librarian Consumers don’t care for Digital Rights Management (DRM), they just care for Music. DRM technology has been cracked many times and has prooven not to be.. read more

Adidas 3 stripes according the Court of Justice

Posted on April 19th, 2008 · Posted in EU Court of Justice, marketing, trademark

Is it necessary that stripes signs remain available to all? Can Adidas prohibit the use by third party of two stripes on sport products? The questions above have been recently.. read more

To register or not to register (design): that is the question

Posted on April 2nd, 2008 · Posted in ideas, marketing, tips and tricks

Some companies appear to be registration-addicted with regards to designs. IP Faber takes different approaches, distinguishing design to be protected by registration from one which can be protected as unregistered.. read more

Microsoft + Yahoo! = Google?

Posted on February 3rd, 2008 · Posted in copyright, ideas, Information Technology, internet, marketing

Is it Yahoo a sort of Salieri compared to Google, talented and extraordinarily innovative as Mozart? Microsoft‘s $44.6 billion offer for Yahoo can be an opportuniy for the latter to.. read more

No confusion between.. Idea and Ikea EU TM

Posted on January 23rd, 2008 · Posted in events, marketing

The application filed by Ikea before the Court of First Instance of the European Communities (Case T. 112/06) was rejected on 16 January 2008. On one side there was the.. read more

IP Management and Innovation success

Posted on November 24th, 2007 · Posted in marketing, patents

Mr. Nowak, General Director of Dennemeyer Group gave an interesting speech at the IP International Conference in Venice. His view as a business man is of course practical and simple:.. read more