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Archive for the ‘music’ Category

Is Vevo the next MTV?

Wednesday, May 13th, 2009 by Enrico

ipfaber-blog-vevo

YouTube (subsidiary of Google) and UMG aka Universal Mucis Group (subsidiary of Vivendi France) recently announced VEVO, a joint venture to launch later this year.

Vevo is a very interesting step towards the future. 

Vevo is basically an ads driven music website where users will be able to watch music provided by UMG using YouTube Technology.

UMG will be the content provider, and YouTube the content platform distributor. As we said on this blog a long time ago, YouTube needs to turn its users into customers, and deploy its efficient platform technology to rich content providers. This is a very good step in the right direction.

The launch of Vevo (prossibly only the first step towards a big alliance with the Major league) signals a new strategy by YouTube; after the “channels” as YouTube branded content providers, here it comes the second step: Vevo is the next generation co-branded music website.

Vivo is a tipically win-win situation: Google offers its no-glitches no-problems super fast web platform, and UMG offers its music library. By the way, in their own markets (as video provider on the web and as music “provider”) these two are by far the bigger players.

No details have been disclosed about figures and responsibilities. But it seems this is a typical co-revenue-sharing agreement: both players will enjoy part of the money spent by advertisers on their website www.vevo.com

One last word, as visual and web designers, we like the new logo very much.

 

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Image credit: Vevo.com homepage on www.vevo.com

Posted in IT, copyright, intellectual property, internet, marketing, music, news, thoughts | No Comments »

Apple iTunes to launch DRM free music from Universal, Sony and Warner

Friday, November 28th, 2008 by Enrico

drm-orwell-street-500x350We talked about the relationship between drm and music-lovers many many times, both on our blog and during conferences and events: DRM, as such, is a loosing war.

So Apple is about to sell DRM-free music from Universal, Sony and Warner on its iTunes online store, something that both Wall-Mart and Amazon have been able to do for months.

At last, what we said already since 2004 and also on the IP Faber blog is becoming real: the majors are beginning to recognize that a DRM-free market is far bigger and lucrative than a store controlled with a (loosing) DRM system.

This is the confirmation that music Majors are beginning to understand their customers and give them what they want (a clear concept that was understood a long time ago by delivery-platforms providers and tech giants, and by some wise guy).

So it’s now time to move on and see how consumers react.

But we still have to make some points and try to open a debate:

- is this strategy a (late) reaction to the deep economic crisis of the traditional music industry?

- is the change a clear recognition of the fact that controlling and fighting for a  DRM protected world is useless and painful?

- is this move a strong signal of a new trend toward licensing, and try to squeeze every single cent of value from a product?

We know for sure that this DRM-free move on iTunes is a big improvement for customers (as it has been for Amazon amd Wall-Mart) and that this will be a big revenues bumper both for Apple and for its partners.

(IP Faber focuses on new music platforms and technology innovation. Contact us)

Creative Commons License Photo: “1984…meet DRM” by jbonnain

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Posted in Uncategorized, copyright, intellectual property, music, news | 2 Comments »

Le utilizzazioni libere di musica e immagini in rete

Thursday, January 31st, 2008 by Eva Callegari

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Con la cosidetta “riforma SIAE“, la legge n. 2 del 9 gennaio scorso ha introdotto una previsione che regolamenta i casi di libera pubblicazione in Internet di immagini e di musica, andando ad aggiungere un comma all’art. 70 della legge sul diritto d’autore.

Tre sono le condizioni che pone questa norma, in vigore a partire dall’11 febbraio prossimo, perchè si possano liberamente riprodurre in rete file musicali o file immagine: si dovrà trattare di “immagini e musiche a bassa risoluzione o degradate“, finalizzate ad un “uso didattico o scientifico“, che in ogni caso non dovranno essere utilizzate “a scopo di lucro“.

I dubbi che immediatamente sorgono sono molteplici: che cosa si intende per immagini a bassa
risoluzione o degradate? Entro che limiti le pubblicazioni su web si possono considerare a fini didattici o scientifici, o meno?

Pietro Folena, presidente della Commissione Cultura della Camera, che ha elaborato il testo della norma, ha spiegato che i file musicali riproducibili liberamente in Internet saranno quelli con “una qualità non paragonabile a quella di un cd, ma comunque ascoltabile” mentre i file immagine saranno quelli “con dimensioni non utili alla riproduzione a stampa”.

Quanto al secondo dubbio (sempre che il primo si possa considerare così effettivamente chiarito), occorrerà attendere l’emanazione di un apposito decreto ministeriale volto a definire in dettaglio i “fini didattici e scientifici” richiamati dalla legge.

Foto “Broken cd” di Rick Heatk con licenza CC da Flickr

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Posted in copyright, dibattito, law, music, news, normativa | No Comments »

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