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Archive for the 'ideas' Category

The battle for product placement

Posted on September 3rd, 2009 · Posted in ideas, marketing, media rights

Product placement is a commonly used tool for U.S. motion pictures, less for Italian ones. Maybe this is because the Italian law forbade product placement until 2004. Even now, when.. read more

Google News Italy under investigation

Posted on September 1st, 2009 · Posted in copyright, ideas

We already wrote about Google News Italy 2 years ago. Strange: in 2007 publishers did not want to be included and indexed by www.google.it/news, back then the problem was that.. read more

“Global patent warming” & IP system

Posted on October 3rd, 2008 · Posted in ideas, patents

 Photo credit: Rammorrison Some thoughts on patent system. The IP system as such (patent offices, patent filing, patent attorneys, patent search engines..) has worked smoothly for the past decades all.. read more

Meet the CIPO (part 2)

Posted on October 2nd, 2008 · Posted in ideas

Photo credit: Ecstaticist At IPBC 2008 after Philips, it was TomTom and then Microsoft turn to be on stage. Peter Spours started TomTom IP department 1 year ago: he said that.. read more

A new vision is born: meet the new Digital Music Experience

Posted on September 25th, 2008 · Posted in ideas, Information Technology, internet, marketing

 Photo credit: Petr Urbancik In one of the most compelling and intriguing articles ever appeared on a blog, Ian Rogers, a well regarded Yahoo! executive, urges the music industry to.. read more

Music = Copyright – DRM

Posted on July 11th, 2008 · Posted in copyright, ideas, internet, marketing

Photo credit: Travelin Librarian Consumers don’t care for Digital Rights Management (DRM), they just care for Music. DRM technology has been cracked many times and has prooven not to be.. read more

Is drm music like tasteless food?

Posted on June 18th, 2008 · Posted in copyright, ideas, internet

 Photo credit: Vrogy There are different opinions on how DRMs are impacting on music industry. While Media Executives fear the fact that DRMless music will become like a gigantic legal.. read more

To register or not to register (design): that is the question

Posted on April 2nd, 2008 · Posted in ideas, marketing, tips and tricks

Some companies appear to be registration-addicted with regards to designs. IP Faber takes different approaches, distinguishing design to be protected by registration from one which can be protected as unregistered.. read more

Apple TV re enters the video rental market

Posted on March 6th, 2008 · Posted in ideas, internet

 Photo credit: Flickrich THE FACT Apple is trying to enter (for the second time) in a high profitable market: movie and video rentals via internet. It’s not the first try.. read more

Microsoft + Yahoo! = Google?

Posted on February 3rd, 2008 · Posted in copyright, ideas, Information Technology, internet, marketing

Is it Yahoo a sort of Salieri compared to Google, talented and extraordinarily innovative as Mozart? Microsoft‘s $44.6 billion offer for Yahoo can be an opportuniy for the latter to.. read more

Joseph Straus and the Intellectual Property Global Warming

Posted on December 3rd, 2007 · Posted in events, ideas, patents

In his refreshing, entertaining and interesting view about the IP situation given at the speech for the 4 International IP awards in Venice, Professor Joseph Strauss (Director of the Max.. read more

IP innovation for Venice and its lagoon

Posted on November 25th, 2007 · Posted in events, ideas, patents, technology

Fabrizio Bettiol is the General Director of a small company nearby Venice. This charismatic dynamic businessman was invited to present his patented invention to the floor of the IP International.. read more