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ItalianoThe battle for product placement
Product placement is a commonly used tool for U.S. motion pictures, less for Italian ones. Maybe this is because the Italian law forbade product placement until 2004. Even now, when.. read more
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Archive for the 'ideas' Category
Google News Italy under investigation
We already wrote about Google News Italy 2 years ago. Strange: in 2007 publishers did not want to be included and indexed by www.google.it/news, back then the problem was that.. read more
“Global patent warming” & IP system
Photo credit: Rammorrison Some thoughts on patent system. The IP system as such (patent offices, patent filing, patent attorneys, patent search engines..) has worked smoothly for the past decades all.. read more
Meet the CIPO (part 2)
Photo credit: Ecstaticist At IPBC 2008 after Philips, it was TomTom and then Microsoft turn to be on stage. Peter Spours started TomTom IP department 1 year ago: he said that.. read more
A new vision is born: meet the new Digital Music Experience
Photo credit: Petr Urbancik In one of the most compelling and intriguing articles ever appeared on a blog, Ian Rogers, a well regarded Yahoo! executive, urges the music industry to.. read more
Music = Copyright – DRM
Photo credit: Travelin Librarian Consumers don’t care for Digital Rights Management (DRM), they just care for Music. DRM technology has been cracked many times and has prooven not to be.. read more
Is drm music like tasteless food?
Photo credit: Vrogy There are different opinions on how DRMs are impacting on music industry. While Media Executives fear the fact that DRMless music will become like a gigantic legal.. read more
To register or not to register (design): that is the question
Some companies appear to be registration-addicted with regards to designs. IP Faber takes different approaches, distinguishing design to be protected by registration from one which can be protected as unregistered.. read more
Apple TV re enters the video rental market
Photo credit: Flickrich THE FACT Apple is trying to enter (for the second time) in a high profitable market: movie and video rentals via internet. It’s not the first try.. read more
Microsoft + Yahoo! = Google?
Is it Yahoo a sort of Salieri compared to Google, talented and extraordinarily innovative as Mozart? Microsoft‘s $44.6 billion offer for Yahoo can be an opportuniy for the latter to.. read more
Joseph Straus and the Intellectual Property Global Warming
In his refreshing, entertaining and interesting view about the IP situation given at the speech for the 4 International IP awards in Venice, Professor Joseph Strauss (Director of the Max.. read more
IP innovation for Venice and its lagoon
Fabrizio Bettiol is the General Director of a small company nearby Venice. This charismatic dynamic businessman was invited to present his patented invention to the floor of the IP International.. read more
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